Product Launchers Goes to Wayne, NJ to Toys 'R Us

This week started off with back to back meetings at Toys 'R Us. The latter appointment was our third time meeting with the buyers - this time to present our marketing plan for a new product launch this September. Most major retailers are wrapping up their fall/holiday buying season right now. Costco put theirs to bed before the IHA show in March. A few stragglers will be closing it out by the end of April and into early May. The majority are currently in their planogram review phase.

#newproductlaunch #launchingproductsinretail