The Plain Dealer (283,954 print/6.6 M UVPM) features client, the Iron Chest Master

Zachary Lewis, The Plain Dealer (283,954 print circulation/6.6 million unique visitors per month), reviewed our client's Iron Chest Master in his column, "Stretching Out".

Here's a brief excerpt:

As if pushups weren't hard enough. Now someone's gone and made them tougher.

That someone? Ron Williams, developer of the Iron Chest Master fitness tool.

Bored, it seems, by the one-dimensional nature of pushups, he came up with a device that adds a whole plane of resistance to our least favorite exercise. Now, instead of just up and down, you too can also labor side to side.

I kid because I love. In fact, the ICM ($110, ironchestmaster.com) is a slick little invention, one I'm certain to keep in my armory next to my weights for years to come. One has to do pushups. Might as well get the most possible benefit from the experience.

Read the full review here.