Docurated.com, April 8, 2015, 33 Marketing Experts, Including Our CEO, Reveal the Key to an Effectiv
- lsparryinc
- Apr 9, 2015
- 1 min read
According to Angela Stringfellow of Docurated.com, an effective marketing strategy today requires attention to many different factors including customer targeting, differentiation, pricing, brand messaging, and content strategy, just to name a few.
And while successfully managing all of these factors is a challenge for any company regardless of size, larger enterprise-level companies have the added challenge of having to optimize these factors to suit their larger company dynamic and greater customer base.
Since Docurated works with many enterprise businesses who are continuously striving to improve their marketing success, they set out to learn about effective marketing for enterprise businesses. More specifically, they endeavored to gain insight from marketing experts on what they would consider to be some key elements of an effective enterprise marketing strategy. To do that, they reached out to 33 marketing experts, including our CEO, Linda Parry, and asked them to answer this question:
“What are the keys to an effective enterprise marketing strategy?”
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