A Wall is More Attractive than a SKU

On Friday, we at Product Launchers headed to South Jersey to the A.C. Moore corporate office where we had a great conversation about expanding our one SKU item into a full planogram wall.

When you're launching a new product in retail, it's critical to view it from the buyer's perspective. Why should they test out your product? What benefit will it bring them?

9x out of 10, this boils down to the profit margin. They're looking for a greater per unit margin, a higher overall margin per square foot and a fast turnover on the peg/shelf.

If you have a singular SKU, consider growing it into a full product offering. This can be simply done by adding additional colors or breaking out the components of your initial offering. It doesn't always require retooling or expending a significant amount of money.

Also consider offering the retailer a limited time exclusive. They'll be more willing to invest in your wall concept and you'll be afforded to opportunity to prove it can work in a retail environment.

#canyoulaunchasingularskuinretail